If they could only be just as focused on increasing wages
Posted Friday, January 26th, 2007 at 3:35 pm
The Wall Street Journal reports:
“Increasingly, big brands are deciding that people once thought too poor to buy their products may be their biggest growth market. Now McCann is launching a $2 million research project to seek clues to tapping demand among Latin America’s less-well-off.
Starting in March, staffers will spend a week to two weeks living with 100 low-income families in a half-dozen countries, including Colombia, Chile and Mexico, looking to understand how they are influenced by brands, what symbols and celebrities motivate them, and to find innovative ways to influence what they buy.”
January 31st, 2007 at 1:06 am
Like it or not,
Wall street is all about PROFITS before People. Just look at Altria parent company of Marlboro, their having their best year ever!!! I’m just glad I own the stock, even though I have a disdain for smoking.